What is Rich Site Summary?
RSS is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it. If you regularly use the web and look into websites and blogs, RSS feeds allow for you to get the latest content from the sites you are interested in all at the same time so you don’t have to actually go on to the website itself.
Feed Reader and News Aggregator
Feed Reader or News Aggregator software allow you to connect to the RSS feeds from different sites and display them for you to read and use so you have a ‘feed’ of all your go to websites/blogs.
Different RSS feeds are available for different platforms. Some popular feed readers include Amphetadesk (Windows, Linux, Mac), Feedreader (Windows), and NewsGator (Windows - integrates with Outlook). There are also a number of web-based feed readers available such as, My Yahoo, Bloglines , and Google Reader .
Once you have your Feed Reader, it is a matter of finding sites that have this RSS option and adding their RSS feed to the list of feeds your Feed Reader checks. Many sites display a small icon with the acronyms RSS, XML, or RDF to let you know a feed is available.
How can this be used to market the artist?
As an artist, being aware of the function of RSS feeds can mean information and news at your fingertips. In knowing what is going on in art world at the moment is crucial in branding yourself and getting your name out there. RSS feeds seem to be advatageous in getting the latest information in the fastest most concise way keeping you in the forefront on what is going on.
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