You may have noticed people checking into locations on Facebook, something which has been done on twitter for a while now via Places Feature, but now these locations are being claimed by businesses. This is because of competition from sites like Foursquare which let you check in from parks, bars, museums, restaurants, libraries...really anywhere. When you check in, foursquare will let your friends know where they can find you and award you points and badges based on your adventurousness. Although at this point it’s used for telling friends where you are and allowing businesses to provide incentives for frequent shopping by giving them deals, this application is becoming rapidly popular and has lots of potential possibilities.
Gowalla is the other major website of this kind, previously rivals, has now integrated with foursquare.
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