Questions to ask before getting started with social media

The following four questions were asked to the director of a local artist run center. They are a good place for anyone to get started:



Why do you want to use Social Media?
    expand contact
    heighten public profile
    events
    donations

Who are you trying to reach?
    art students/Artists
    politicians, enthusiasts, sponsors


What do you want your audience to DO?
    tell other people
    attend events
    make donations

What does your SM presence do for your audience?
    entertain and inform